White Day

It's already over, but yesterday, March 14th, was the White Day, and as part of the White Day culture, I feel obliged to introduce the day to the world.
So, what is the White Day?

It's the day boys return gifts to the girls who gave them gifts on the Valentine's Day.
In Japan (and in Korea, Taiwan and some other Asian countries if I'm not mistaken), the Valentine's Day is the day for girls to give gifts and/or chocolates to boys they like/love. Yes, only from girls to boys.

So girls give boys chocolate.
The boys return the favor to the girls a month later.
Or they don't.
My understanding is that if he doesn't like the girl, he doesn't have to give her anything on the White Day. But maybe I'm wrong. He might have to give something, like marshmallows or candies.
If he likes her, that's great. Or if he's already with her. Then the girl would get something nicer, a necklace, a ring, wine and dinner, or something like that.

It's a cute day.
But it can be called as another commercialism.
And...it's always only girls who have to make the first move.
Girls have to spend money first.
Boys wait.
Then girls might not get anything back from them.
It's only from girls to boys. And from boys to girls.
If you are gay, you have to creat your own rules.
How partiarchal! How heterocentric!

Now I started hating the White Day.
Why don't we just celebrate love on the Valentine's Day like in America?